As our treasures, our brand name too comes with meaning. GIA CHERKOVSKIY draws inspiration after Gaia, the greek goddess of the earth - the origin of all natural beauty - From this ancient symbolism GIA was formed as a 21st centuary expression of earth's elemental power and refinment. Cherkovskiy being russian, as is our founders name Lara - represents our heritage, evoking strength, endurance and old world lineage. Like the gemstone jewellery we curate - formed in darkness, shaped by pressure, and revealed in brilliance. The name represents resilience, legacy, and timeless presence. It has the meaning "From the sacred place" kindling the magic of the universe - and the stars' chemistry & creation of earth's mesmerizing crystals and precious metals like Sapphires & Gold.